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    Columbia Campus
   
 
  Jun 21, 2025
 
2011-2012 Graduate Studies Bulletin 
  
2011-2012 Graduate Studies Bulletin [Archived Catalog]

JOUR 545 - Advertising Campaigns|

Credits: 3

Development of advertising campaigns for business and social institutions; organization of advertising departments and agencies on local and national levels. Lecture and lab.

Prerequisites: JOUR 304, 458, 465, and senior standing